Your trademark, filed by a real trademark attorney.
Flat-fee packages. Entirely online. Attorney judgment on the search, the filing, and everything the USPTO sends back.
How it works
Five steps, and an attorney is on your side for all of them.
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Tell us about your mark
A guided questionnaire — about 10 minutes on your name, logo, and the goods or services you sell.
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We search before we file
A trademark attorney searches USPTO records for conflicts and gives you a risk assessment of your mark's registrability.
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You decide
You get a straight risk assessment for your mark — and the decision to file is always yours. If the assessment comes back high-risk, you also have a choice: a refund of the filing portion of your fee, or a free second search on a different mark. Your USPTO fees are never spent until we file.
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We prepare and file
Your application is drafted by the attorney — including the goods and services descriptions, where most do-it-yourself filings go wrong — and filed with the USPTO.
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We see it through
We track your application through registration, respond to non-substantive USPTO office actions at no extra charge, and translate every USPTO notice into plain English and practical choices.
Between the filing websites and the big firms
Cheap filing sites don't give legal advice. Traditional firms bill by the hour. Ambit is the third option: a real law firm, at one flat price.
| Trademark filing mills | Ambit | Traditional firm | |
|---|---|---|---|
| Who does the work | Software and support staff — attorney review is limited or costs extra | A licensed trademark attorney, start to finish | A licensed attorney |
| Legal advice you can rely on | No — most state they are not law firms | Yes — a real attorney-client engagement, with privilege | Yes |
| Search before filing | Exact-match lookup, if any — misses the confusingly similar marks that can still block you | Attorney-run knockout search with a written assessment — before your filing fees are spent | Yes, usually at added cost |
| If the USPTO cites a minor, fixable problem | You're on your own to figure it out — or pay more | We handle it — responses to non-substantive office actions are included | Billed hourly |
| Where they are | Out-of-state web platforms, far from Kentucky | Lexington, Kentucky — licensed here, working here | Few Kentucky lawyers focus on trademark work |
| Price | $0–$700 + USPTO fees | From $1,295 flat + USPTO fees | Often $3,000+ or hourly |
Three packages. No hourly billing.
Every package includes an attorney search before anything is filed — and up to two searches if your first mark comes back high-risk. Prices are flat attorney fees for one mark, one class, plus the $350 USPTO filing fee per class, held by the firm in its client trust account and only spent when we file.
Standard
- Attorney knockout search and a written risk assessment for your mark
- A second search on a different mark, free, if the first comes back high-risk
- Application drafted and filed by the attorney
- Goods & services descriptions written to USPTO standards
- Tracking through registration, with plain-English updates
- Responses to non-substantive office actions
Premium
Everything in Standard, plus:
- A 30-minute strategy session with your attorney by video (Zoom) — your mark, your assessment, and your options, talked through live
- Broader search — federal, state, common-law, and domain-name records
- A risk assessment that reflects all of those records, not just the federal register
Premium Plus
Everything in Premium, plus:
- One Statement of Use filing (for intent-to-use applications) and one substantive office action response, both covered if your application needs them
- More of the road to registration covered by one fee — fewer uncovered costs later
- Not included in Standard or Premium: substantive refusals (e.g., likelihood of confusion) — flat-quoted if they arise — and Statement of Use filings for intent-to-use applications ($550 + $150 USPTO fee, later)
- Not included in any package: multiple substantive refusals, appeals, disputes and oppositions, and post-registration maintenance and renewals
If your mark comes back high-risk, you're covered.
We search before we file, and we give you a straight risk assessment for your mark. If that assessment comes back high-risk, you choose: a refund of the filing portion of your fee — including your unspent USPTO fees — or a free second search on a new mark. Either way, whether to file is your decision — and we never file until you've seen your assessment and told us to go ahead.
Additional classes: $600 each — a $250 attorney fee plus the $350 USPTO filing fee, subject to any USPTO surcharges. Every engagement begins with your acceptance of our terms of engagement and a conflicts check.
Who's behind Ambit
Ambit is not a filing website with attorneys somewhere in the fine print. It's a service of Montague Law PLLC, a Lexington, Kentucky law firm, and your application is overseen by Will Montague, a Kentucky-licensed attorney with over thirty years of experience who has filed hundreds of trademark applications. Will is also a highly experienced litigator — unlike some trademark lawyers, he has real courtroom experience and knows how to help clients avoid the expensive problems that show up later.
When you use Ambit, you get a real engagement with a real law firm: a conflicts check, clear written terms of engagement you accept up front, attorney-client privilege, and an attorney who answers your questions in plain English.
Questions, answered honestly
How long does registration take?
Longer than anyone likes: typically 12 months or more from filing to registration, driven by USPTO examination timelines. We can't speed the USPTO up — no one can — but we track your application the whole way and tell you what each step means when it happens.
What happens if my mark comes back high-risk?
Every search ends in a straight risk assessment for your mark. If it comes back high-risk, the decision whether to file is still yours — but you also have a choice: a refund of the filing portion of your fee (including your unspent USPTO filing fees), or a free second search on a different mark within 90 days. If the second mark also comes back high-risk, we refund your USPTO fees — your attorney fee covers the two searches performed.
If you decide to move ahead despite a high-risk assessment, we can — with your written acknowledgment of the risks.
What if the USPTO issues an office action?
An office action is a preliminary refusal of your application. Many can be overcome; some are fatal. We won't tell you it's "routine" or "nothing to worry about" — we'll tell you what kind it is and what your realistic options are.
Non-substantive office actions (formalities like disclaimers or description tweaks) are included in your flat fee. Substantive refusals — like a likelihood-of-confusion rejection — require real legal work whose scope depends on the refusal, so we quote those separately, usually as a flat fee, when they arise.
What if I'm not using the mark yet?
You can still file now on an "intent to use" basis and lock in your place in line. Registration will require a later Statement of Use filing once you're using the mark ($550 attorney fee + $150 USPTO fee — the attorney fee is already included in the Premium Plus package), and extensions are available if you need more time ($265 + $125 USPTO fee each). We tell you this up front because those costs are real — most filing sites mention them only after you've paid.
Why do a search first at all?
Because USPTO filing fees are nonrefundable, and an application that conflicts with an existing registration is usually money burned. The search is how we spend a few hundred dollars of attorney time to protect the rest of your investment — and it's why we don't file until you've seen your risk assessment.
Why does Ambit cost more than a $49 filing website?
Because Ambit is not form submission. Your fee buys attorney judgment before filing — a real search and risk assessment before your USPTO fees are spent — plus an application drafted by the attorney and a defined attorney-client engagement with a real law firm. That costs more than a filing portal. It's also how you avoid paying nonrefundable government fees on an application with an obvious problem.
Why does Ambit cost less than many law firms?
Because the scope is standardized and priced up front. Ambit does defined trademark-registration work at a flat fee — not open-ended hourly representation. If your matter needs more than the package covers, we quote that work separately, flat, before it starts. You get the same attorney judgment; you just don't pay for a blank check.
What happens right after I pay?
You'll get a link to a questionnaire about your mark — about 10 minutes. You already accepted our terms of engagement when you signed up, so there's nothing further to sign. From there: we run a conflicts check (required before any law firm takes on a client), and — assuming no conflict — the attorney begins your search. If the conflicts check means we can't take your matter, everything is refunded in full.
What's not included in the flat fee?
In Standard and Premium: responses to substantive refusals and Statement of Use filings on intent-to-use applications (the Premium Plus package includes both). In every package: multiple substantive refusals, appeals, disputes and oppositions, and post-registration maintenance and renewals. These are too complex and unpredictable to include in flat fee packages, but we'll work with you to keep your costs as low as possible if they come up and you decide to keep going.
Protect the name you're building.
Ten minutes to start. A Kentucky attorney on it from the first step.
Start your trademark